Introduction
A compelling CTA is the heart of a successful banner ad. Follow these tips to create CTAs that convert.
CTA Best Practices
- Be Action-Oriented: Use verbs like “Discover,” “Shop,” or “Join.”
- Create Urgency: Phrases like “Limited Offer” or “Today Only” prompt quick action.
- Keep It Short: Aim for 2-5 words for clarity.
- Use Contrasting Colors: Make CTAs stand out with bold buttons.
- Test Variations: A/B test CTAs to find the most effective.
Implementation
Incorporate CTAs in animated GIFs or HTML5 banners for dynamic impact. BannerPick designs CTAs that convert.