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Digital Marketing Ad Sizes You Need to Know

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Most Common Google Ads And Adroll Display Ad Sizes

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Standard Banner Ad Sizes

Standard Banner Ad sizes

If you’re doing online advertising you need to know what banner ad sizes Advertising Platform allow us to uses.

Does Banner Ad Size Matters?

Yes, size matters When you’re doing online advertising.

If you’re pouring money into any Ad Platform, it’s critical to be aware of the banner ad sizes which generate the most amount of impressions, clicks, and sales.

What is Display ad?

Display ads are shown to users on websites which generates impressions, clicks and sales.
They have the purpose of driving brand awareness by reaching a larger audience on different blogs, news sites, or niche websites. At the same time, they can also be used for retargeting purposes to improve conversions.

Banner comes in different sizes which is it’s important to know the correct size and how to optimize them properly to bring the best results.

Unfortunately, not having a correct understanding of banner ad sizes is one of the biggest mistakes made in online marketing. It’s also one that could cost you a lot of money.

Optimize your ad can be tricky, which is why we decided to write this article.

So what are the most common and used standard banner ad sizes:

Square – 250 x 250

Small Square – 200 x 200

Banner – 468 x 60

Leaderboard – 728 x 90

Inline Rectangle – 300 x 250

Large Rectangle – 336 x 280

Skyscraper – 120 x 600

Wide Skyscraper – 160 x 600

Half-Page Ad – 300 x 600
Large Leaderboard – 970 x 90

and the Top Performing Banner Ad Sizes 300×250 – Medium rectangle

336×280 – Large rectangle

728×90 – Leaderboard

300×600 – Half page or large skyscraper

320×50 – Mobile leaderboard

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