How to choose the right banner for Advertising
It is the most Used banner type for advertising, So It has a single slide design banners, which is not animated, and it's the best fit for any display campaign for display advertising, also it has a small file size, to loads fast and works on all websites. As per Google guidlines you can upload the banner size (upto 150 KB).
Animated GIF Banner
It is also a most common ad format that uses any platform and device. It can contain more information than static banners because it has more slides also mean more space for your message and room for multiple images and these image files can be quickly transmitted over the internet. And the file size (upto 150kb)
HTML5 Animated Banners
Now a Days HTML5 banners are getting very popular for Display advertising because flash is not supported any more and HTML5 is compatible with any device. It’s also a better choice for animated ads rather than GIF banners for Elegant reasons: HTML5 animations and transitions are much smoother than GIF banners.
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